It wasn’t so much a problem, but a once-in-a-lifetime opportunity that prompted Roland Edin to pick up the phone. With everything on the line, he had but one chance to get things exactly right. Despite possessing a strong determination and drive to succeed, Edin also required the expertise of a trained professional to ensure that his one chance at success turned out to be exactly that…a success.
Edin is the founder of Landro Ltd., a franchisee of McDonald’s Corporation, located just outside Stockholm, Sweden. At McDonald’s, everyone starts at the bottom and works their way up. The same holds true for franchisees. To have the opportunity to own multiple franchises, it all starts with successfully launching an initial store. Edin understood what was on the line as he invested heavily into his first franchise.